August 10, 2026 · 6 min read
Timing Is the Argument
In motion design, timing is not a technical parameter — it is the rhetorical core of every animation, the difference between decoration and meaning.
Journal
Notes on making things move.
Field notes on timing, brand film direction and the craft behind The Motion Method — written between client work.
July 28, 2026 · 5 min read
The Case for Foreground Occlusion
Placing something between the lens and your subject is one of the oldest tricks in documentary filmmaking — and one of the most underused in brand film direction.
July 14, 2026 · 5 min read
Give Your Typeface a Gait
A kinetic type system gives your brand's typeface a repeatable motion personality — so animated titles feel unmistakably yours across every campaign, not reinvented from scratch each time.
June 30, 2026 · 5 min read
How to Critique a Reel Like a Director
A practical framework for giving and receiving motion design feedback on timing, weight, and pacing — the way working directors actually do it.